OUR HONEST CONVICTION
Every brand has a story. We believe in one that's built on a foundation of tangible expertise, unfiltered passion, and a new, more honest ambition.
The romantic narratives of distant, borrowed heritage are not for us. Our story is not a marketing strategy; it's a family legacy. It’s a story of genuine, hands-on passion for horology.
This brings us to a simple, powerful truth that defines who we are.
WE ARE WATCH MAKERS.
A LEGACY OF CRAFT
This is not just a slogan. It is our identity. Our founder, Sufiyan Mulla, is a third-generation watchmaker. The knowledge of movements, materials, and craftsmanship wasn't learned in a boardroom; it was inherited, practiced, and perfected over decades.
Where traders see inventory, we see art. Where they see a product, we see a complex machine. This deep, generational understanding is the "cypher" of our brand—the hidden code that ensures every single watch we design is built with expertise you can feel.
PASSION & AMBITION
We are driven by two forces. The first is an obsessive, unapologetic passion for watches. We simply love to create them—to design new dials, to engineer better cases, and to bring "crazy" new ideas to life. We believe a watch should be exciting.
The second is an honest ambition to build a successful, independent Indian brand. Our goal is to make money so we can keep making more, even better, watches. This ambition isn't something we hide; it's what fuels our passion and our commitment to quality. It's why we will work harder for your satisfaction than any other brand.
In our family, watches are more than a business—they are our life's work. My vision is to use our generational knowledge to create timepieces that are truly special, both in design and quality. We are here to prove what real watchmakers can do.
— Sufiyan Mulla, Co-Founder
A TRIBUTE TO YOUR JOURNEY
Why this honesty? Because we believe our customer is just as real. You are building your own legacy, driven by your own passion and ambition. You deserve a brand that is just as committed and transparent.
When you wear a CYPHER, you are not wearing a fabricated story. You are wearing a piece of a real, multi-generational legacy. You are supporting genuine watchmakers who are obsessed with their craft.
This is our story. And we are honored to be a part of yours.
CYPHER. DECODE YOUR TIME.